Posts by Evelyn Hartwell

The article examines the significant role of social media in shaping tea consumer trends, highlighting how platforms like Instagram and TikTok influence purchasing decisions and brand perceptions. It discusses the…

The article examines current trends in tea flavor profiles, highlighting a shift towards unique and exotic flavors such as floral, fruity, and herbal infusions. It discusses the evolution of traditional…

Fair Trade in tea production is a certification system designed to ensure that tea farmers receive fair prices for their products while promoting sustainable farming practices and improving their livelihoods.…

The article focuses on the rise of herbal teas, highlighting key factors such as increasing health consciousness, the popularity of natural products, and diverse flavor offerings that contribute to their…

The article examines the impact of climate change on tea crop yields, highlighting how alterations in temperature and precipitation patterns adversely affect tea production. Research indicates that a 1°C increase…

The article explores the relationship between tea and wellness, highlighting the health benefits associated with tea consumption, including improved cardiovascular health, mental clarity, and stress reduction. It discusses how tea…

The article examines the influence of cultural heritage on tea branding, highlighting how traditional practices, regional origins, and historical narratives shape consumer perceptions and preferences. It discusses the importance of…

E-commerce is transforming the tea industry by facilitating direct sales between producers and consumers, enhancing market access, and reducing distribution costs. This digital platform allows small-scale tea farmers to reach…

The article examines the impact of global events on tea supply chains, highlighting key factors such as climate change, geopolitical tensions, trade policies, and pandemics. It discusses how natural disasters…

The article focuses on the future of tea blends, emphasizing the growing trend of customization and personalization driven by consumer demand for unique flavors and health benefits. It highlights how…